Z - Bibliography & Library Science Acquisitions during March 2019

New Acquisitions > March 2019 > Z - Bibliography & Library Science

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Reinventing print : technology and craft in typography
Jury, David, author
London : Bloomsbury Visual Arts, [2018]
Part 1. Print, technology and revolutions. -- Technology as a driver of creativity -- Craft and technology, printer and graphic designer -- The graphic design business -- Part 2. Immaterial technology in the physical world. -- Networking before the Internet -- Inevitability of digital technology -- The persistence of paper -- Democratis[at]ing graphic design -- Part 3. The rehabilitation of print and printed media. -- Print media adapting to digital tools -- Transmutations -- Celebrating the limitations of print -- The allure of making things.

With the rise of digital technology as a design tool and its acceptance as simply part of the tool chest for today's design studios, there has been a re-evaluation and return to exploring pre-digital typography. Design studios no longer flaunt their digital hardware, in fact quite the opposite. This attitudinal change toward digital technology has coincided with a growing fascination and re-evaluation of those pre-digital skills and processes that had been considered in recent years to be irrelevant. Mapping the rise of digital technology and examining the infinite possibilities it offers and the profound cultural and technical influence it has had in all aspects of visual communication. This text also focuses on our current post-digital age, in which the technology itself has become sufficiently common-place for us to fully recognize what it excels at and what it does less well. Reinventing Print focuses on those skills and processes which have been re-appropriated and irreverently liberated by a new generation of typographers, designers, and artists, raised with digital technology in their pockets and forever at their fingertips. In this post-digital age, traditional typographic craft is new, different and therefore exciting, potent and culturally subversive. --
Baker Berry East ReadingRm Z246 .J87 2018

The art of graphic design
Thompson, Bradbury, author
New Haven : Yale University Press, 2018
1. Peace and War -- 2. Graphics in Motion -- 3. The Monalphabet -- 4. Type as a toy -- 5. The Painters world -- 6. Alphabet 26 -- 7. Primitive art as graphic design -- 8. The alphabet as visual art -- 9. Classic art as modern graphics -- 10. Printing and the designer -- 11. Photography and typography -- 12. Learning and teaching -- 13. Contemporary postage stamps -- 14. The fascination of magazines -- 15. A love of books -- 16. A bible for this age.

Bradbury Thompson (1911-1995) remains one of the most admired and influential graphic designers of the twentieth century, having trained a generation of design students while on the faculty of the Yale School of Art for more than thirty years. The art director of Mademoiselle and design director of Art News and Art News Annual in the decades after World War II, Thompson was also a distinguished designer of limited-edition books, postage stamps, rationalized alphabets, corporate identification programs, trademarks, and sacred works (most notably the Washburn College Bible). Thompson also designed more than sixty issues of Westvaco Inspirations, a magazine that was published by the Westvaco Corporation and distributed to thousands of printers, designers, and teachers to show the range and versatility of printing papers. Thompson was especially revered for his ability to adapt classic typography for the modern world.Bradbury Thompson: The Art of Graphic Design is a landmark in the history of fine bookmaking. First published by Yale University Press in 1988 and designed by Thompson himself, it was praised by the New York Times as a book in which "art and design are gloriously and daringly mixed." Original texts by the author and other notable designers, critics, and art historians, including J. Carter Brown, Alvin Eisenman, and Steven Heller, explore Thompson's methods and design philosophy, and a newly commissioned afterword by Jessica Helfand attests to the enduring importance of his work.
Baker Berry East ReadingRm Z116.A3 T45 2018

Typography : a very short introduction
Luna, Paul, author
Oxford, United Kingdom : Oxford University Press, 2018
"Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made." -- From Amazon.com
Baker Berry East ReadingRm Z246 .L85 2018

The misinformation age : how false beliefs spread
O'Connor, Cailin, author
New Haven, CT : Yale University Press, [2019]
Introduction: The vegetable lamb of Tartary -- What is truth? -- Polarization and conformity -- The evangelization of peoples -- The social network.

"Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite consequences for the people who hold them? Philosophers of science Cailin O'Connor and James Weatherall argue that social factors, rather than individual psychology, are what's essential to understanding the spread and persistence of false belief. It might seem that there's an obvious reason that true beliefs matter: false beliefs will hurt you. But if that's right, then why is it (apparently) irrelevant to many people whether they believe true things or not? In an age riven by "fake news," "alternative facts," and disputes over the validity of everything from climate change to the size of inauguration crowds, the authors argue that social factors, not individual psychology, are what's essential to understanding the persistence of false belief and that we must know how those social forces work in order to fight misinformation effectively."--Publisher's description.
Baker Berry ZA3075 .O26 2019

The politics of mass digitization
Thylstrup, Nanna Bonde, author
Cambridge, Massachusetts : The MIT Press, [2018]
Framing mass digitization -- Understanding mass digitization -- Mapping mass digitization -- The trials, tribulations, and transformations of Google Books -- Sovereign soul searching: the politics of Europeana -- The licit and illicit nature of mass digitization -- Lost in mass digitization.

"Today, anyone with an Internet connection can access hundreds of millions of digitized cultural artifacts from the comfort of their desk. And every day cultural institutions and private bodies add thousands of new cultural works to the digital sphere. Mass digitization is forming new central nexuses of knowledge and new ways of engaging with that knowledge. What at first glance appears to be a simple act of digitization (a transformation of singular books from boundary objects to open sets of data), at closer examination reveals a complex process teeming with diverse political, legal, and cultural investments. This book argues that mass digitization has become a global cultural political project. It offers an in-depth examination of mass digitization of cultural memory in the West and beyond. It suggests a new approach to the study of digital cultural memory archives, proposing to understand mass digitization not as neutral technical processes, but rather as distinct subpolitical processes that build new kinds of archives and new ways of interacting with these archives. And it seeks to develop a critical theoretical framework for understanding the new archival apparatuses and the politics and memory dynamics they give rise to"--
Baker Berry Z701.3.D54 T49 2018