Feldberg Business & Engineering Library Acquisitions during July 2018
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Functional mapping of the cerebral cortex : safe surgery in eloquent brain
Richard W. Byrne, editor
Cham : Springer, 
Feldberg QP383 .F86 2016
Permeability properties of plastics and elastomers
McKeen, Laurence W., author
Amsterdam ; Elsevier William Andrew, 
Enabling engineers to improve performance of their products where permeability properties are important, this book provides a comprehensive collection of graphical multipoint and tabular data covering the permeation of liquids, vapors, and gases through plastic or polymeric materials, such as films, membranes, and containers. --
Feldberg TA455.P5 M365 2017
The almighty dollar : follow the incredible journey of a single dollar to see how the global economy really works
David, Dharshini, author
London, England : Elliott and Thompson, 2018
Have you ever wondered why we can afford to buy far more clothes than our grandparents ever could . . . but may be less likely to own a home in which to keep them all? Why your petrol bill can double in a matter of months, but it never falls as fast?; Behind all of this lies economics.; It's not always easy to grasp the complex forces that are shaping our lives. But by following a dollar on its journey around the globe, we can start to piece it all together.; The dollar is the lifeblood of globalisation. Greenbacks, singles, bucks or dead presidents: call them what you will, they are keeping the global economy going. Half of the notes in circulation are actually outside of the USA - and many of the world's dollars are owned by China.; But what is really happening as our cash moves around the world every day, and how does it affect our lives? By following one dollar from a shopping trip in suburban Texas, via China's central bank, Nigerian railroads, the oilfields of Iraq and beyond, The Almighty Dollar reveals the economic truths behind what we see on the news every day. Why is China the world's biggest manufacturer - and the USA its biggest customer? Is free trade really a good thing? Why would a nation build a bridge on the other side of the planet?; In this illuminating read, economist Dharshini David lays bare these complex relationships to get to the heart of how our new globalised world works, showing who really holds the power, and what that means for us all.
Feldberg HG540 .D38 2018
Bad blood : secrets and lies in a Silicon Valley startup
Carreyrou, John, author
New York : Alfred A. Knopf, 2018
A purposeful life -- The gluebot -- Apple envy -- Goodbye East Paly -- The childhood neighbor -- Sunny -- Dr. J -- The miniLab -- The wellness play -- "Who is LTC Shoemaker?" -- Lighting a Fuisz -- Ian Gibbons -- Chiat\Day -- Going live -- Unicorn -- The grandson -- Fame -- The Hippocratic Oath -- The tip -- The ambush -- Trade secrets -- La mattanza -- Damage control -- The empress has no clothes -- Epilogue.
In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the female Steve Jobs: a brilliant Stanford dropout whose startup "unicorn" promised to revolutionize the medical industry with a machine that would make blood tests significantly faster and easier. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at $9 billion, putting Holmes's worth at an estimated $4.7 billion. There was just one problem: The technology didn't work. For years, Holmes had been misleading investors, FDA officials, and her own employees. When John Carreyrou, working at The Wall Street Journal, got a tip from a former Theranos employee and started asking questions, both Carreyrou and the Journal were threatened with lawsuits. Undaunted, the newspaper ran the first of dozens of Theranos articles in late 2015. By early 2017, the company's value was zero and Holmes faced potential legal action from the government and her investors. The biggest corporate fraud since Enron is a cautionary tale set amid the bold promises and gold-rush frenzy of Silicon Valley.
Feldberg HD9995.H423 U627 2018
Subscribed : why the subscription model will be your company's future - and what to do about it
Tzuo, Tien, author
New York, New York : Portfolio/Penguin, 
The end of an era -- Flipping the retail script -- The new golden age of media -- Planes, trains & automobiles -- Companies formerly known as newspapers -- Swallowing the fish : lessons from the rebirth of tech -- Manufacturing : the biggest transformation of all -- That WTF moment -- Beta forever : the new rules of innovation -- Marketing : rethinking the 4 P's -- Sales : the eight new growth strategies -- IT : subscribers, not SKUs -- Building a subscription culture with the Padre operating model -- The subscription economy.
"Companies like Netflix, Spotify, and Salesforce are just the tip of the iceberg for the subscription model. The real transformation--and the real opportunity--is just beginning"--
Feldberg HD30.28 .T985 2018
Lost and founder : a painfully honest field guide to the startup world
Fishkin, Rand, author
New York, New York : Portfolio/Penguin, 
Introduction : The startup cheat code -- The truth shall set you free (from a lot of $#*% storms) -- Why the startup world hates on services (and why you shouldn't) -- Great founders don't do what they love; they enable a vision -- Beware the pivot -- Startups carry their founders' baggage -- Don't raise money for the wrong reasons or from the wrong people -- So you've decided to ask complete strangers for millions of dollars -- Founding a top 5 percent startup may not make you rich -- Scalable marketing flywheels > growth hacks -- Real values don't help you make money (in the short term) -- Living the lives of your customers and their influencers is a startup cheat code -- Great products are rarely "minimally viable" -- Should you sell your startup early? Yes, probably -- If management is the only way up, we're all f'd -- Vulnerability is not weakness -- Self-awareness is a superpower -- Focus -- Cheat codes for next time.
Shares the author's experiences creating, running, and leaving a tech company, and offers advice to people who want to create tech startups of their own.
Feldberg HD9696.8.U62 F56 2018
Reinforcements : how to get people to help you
Halvorson, Heidi Grant-, 1973- author
Boston, Massachusetts : Harvard Business Review Press, 
We all need help--especially in today's uber-collaborative workplaces. Here's the good news: humans are naturally wired to want to help each other. Now here's the bad: asking for help makes most of us wildly uncomfortable. As a result, we do a poor job of calling in the reinforcements we need, leaving confused or even offended colleagues in our wake. This pragmatic book explains the research on what psychologists call social intelligence. To elicit helpful behavior from their colleagues, you need to do two things: 1) Remove the obstacles that stand in the way of them helping you; 2) Trigger one or more of the motivations that make people want to help. Whether you're a first-time manager or a seasoned leader, getting people to do things for you is what management is. This book will help you do so, and do it in a way that leaves your helpers feeling good about pitching in.--
Feldberg HM1141 .H35 2018
The 4th Industrial Revolution : responding to the impact of artificial intelligence on business
Skilton, Mark, author
Cham, Switzerland : Palgrave Macmillan, 
Feldberg HD30.213 .S555 F68 2018
The dark side of valuation : valuing young, distressed and complex businesses
Damodaran, Aswath, author
[New York] : Pearson Education, Inc., 
Feldberg HG4028.V3 D352 2018
Fintech and the remaking of financial institutions
Hill, John, author
London, United Kingdom : Academic Press, 
Feldberg HG1709 .H55 2018
The war on normal people : the truth about America's disappearing jobs and why universal basic income is our future
Yang, Andrew (Entrepreneur), author
New York : Hachette Books, 2018
Introduction: the great displacement -- Part one: What's happening to jobs -- My journey -- How we got here -- Who is normal in America -- What we do for a living -- Factory workers and truck drivers -- White-collar jobs will disappear, too -- On humanity and work -- The usual objections -- Part two: What's happening to us -- Life in the bubble -- Mindsets of scarcity and abundance -- Geography is destiny -- Men, women, and children -- The permanent shadow class: what displacement looks like -- Video games and the (male) meaning of life -- The shape we're in/Disintegration -- Part three: Solutions and human capitalism -- The freedom dividend -- Universal Basic Income in the real world -- Time as the new money -- Human capitalism -- The strong state and the new citizenship -- Health care in a world without jobs -- Building people -- Conclusion: Masters or servants.
From entrepreneur Andrew Yang, the founder of Venture for America, an eye-opening look at how new technologies are erasing millions of jobs before our eyes-and a rallying cry for the urgent steps America must take, including Universal Basic Income, to stabilize our economy.
Feldberg HC79.I5 Y349 2018